CrossFit Orlando opened in November 2009 under original owner Lori Schwartzberg. Luciano and Gabriel both started as members at CFO and quickly realized they wanted to be more involved. They discovered the joy they found in meeting new members and the excitement of helping people improve their health, so they got certified and started coaching. In 2013 Lou and Gabe had the opportunity to take over ownership of CFO. The two coaches jumped on this unique opportunity, and have since moved the facility into a new space and have built the business and community into a place that fosters growth, both personally and physically.
Crossfit Orlando aims to make a profound impact on the Orlando community by providing a space where people can make significant changes in their lives. Gabriel and Luciano strive to teach people that it does not matter where you’re starting from, not only from a fitness perspective but also from a more personal perspective. It doesn’t matter where you live, what your career is, or how much money you make. In the gym, everyone is equal, and everyone has the same opportunity for success.
This desire, in turn, creates a supportive and diverse community, where people from all walks of life connect. People who never would have met each other in their day to day lives become close friends, and it is this kind of unity that Gabriel and Luciano wish to perpetuate.
At the end of the day, they wish to create a fitness facility where a member can get a great workout, forget the stresses of the day, and connect with others without having to do anything besides show up.